Client: McBride Laboratories
Account Manager: Parquita Nassau
Campaign: "Girls' Essential Night Out"

Problem
Increase sales of Design Essentials Salon System Products.

Process
Parquita Nassau, KISS Account Manager, meets with the principals of McBride Labs, makers of Design Essential Salon System, and brainstorms several sales-building ideas. A few of these are further developed.

Plan
KISS 104.1 hosts the Design Essentials Girls' Essential Night Out at several salons and malls in the Atlanta area. An evening of fun, entertainment and product education hosted by a KISS 104.1 personality.

Performance
Hundreds of guests have registered online and enjoyed the five Girls' Nights Out so far. The client was extremely pleased and talks are already underway for more events – and larger venues – next year!